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EXCLUSIVELY for YOOX.COM| Reclaim-to-wear by Livia Firth @

EXCLUSIVELY for YOOX.COM| Reclaim-to-wear by Livia Firth @
 Proving that sustainability and style can indeed go hand in hand, YOOXYGEN,‟s eco-friendly initiative, proudly announces a collaboration with Reclaim-To-Wear, an organization that brings together designers, producers and distributors to create capsule collections developed from pre-consumer textile waste and surplus from mills and manufacturers. The first guest designer to lend their creative vision to the project is Livia Firth @, where she is creative director. From late November 2011 - just in time for the holiday season - YOOXYGEN will present an „eco‟ party-dress designed by Livia Firth and produced in limited-edition in Italy by Cooperativa Rinascere, exclusively available at

We are really excited to be working with Livia she is a friend as well as a longtime supporter and this collaboration will show up-cycling in a new light; classic, timeless and relevant to today's fashion trends and environmental needs. By teaming up with Livia, undoubtedly one of the world's most committed fashion icons, and sharing our knowledge to help her launch her signature dress, we continue to highlight the creative potentials of up-cycling as a design solution to an environmental challenge, encouraging alternative practices for a more sustainable fashion industry" confirms Orsola de Castro.

It was a natural fit… here were piles of scrap-fabric that when combined with design and sewing talent could become beautiful dresses” Livia affirms.

For I decided to recreate a dress that’s very similar in shape and spirit, a piece that suits every occasion and every body shape. The hand embroidered dots give it a touch of femininity and playfulness, both necessary ingredients in life.”



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