Milan-based Turkish designer Umit Benan signs the 5th edition of thecorner.com t-shirt project. Playing with the logo of thecorner.com, one of the designers featured on the online boutique creates a limited edition t-shirt that is gifted to the clients of thecorner.com each year.
thecorner.com selects one designer to create a unique t-shirt that becomes a special signature creation by one of the most avant-garde designers. In the past Jun Takahashi for Undercover, Neil Barrett, Hussein Chalayan and Les Hommes have participated in the t-shirt project, each one interpreting thecorner.com logo with their own personal touch.
2012 is the year of Umit Benan, whose eclectic approach creates a singular design vision. The t-shirt, characterized by a classic “boyfriend” style, features an all over-print of the geometric pictogram logo of thecorner.com in black against a grey background. The front is fully dedicated to thecorner.com’s icon and the back is signed with the designer’s logo. The tag inside of the t-shirt is also personalized with the signature of the project: “Umit Benan for thecorner.com”.
Drawing from his international background, Umit Benan’s creative vision takes its cue from the beautiful details of everyday life. His design objectives are based on iconic looks created by wearable fabrics and impeccable fit: “The starting point was to follow the brief very literally by incorporating thecorner.com’s logo on a simple t-shirt; we wanted to avoid any references to 90’s logo mania, and create quite an abstract print where the logo is not instantly recognizable”, said Umit Benan.
Starting from today, May 8th, thecorner.com offers the limited edition t-shirts as a gift to customers to purchase on the online boutique.