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Milan-based Turkish designer Umit Benan signs the 5th edition of t-shirt project. Playing with the logo of, one of the designers featured on the online boutique creates a limited edition t-shirt that is gifted to the clients of each year. selects one designer to create a unique t-shirt that becomes a special signature creation by one of the most avant-garde designers. In the past Jun Takahashi for Undercover, Neil Barrett, Hussein Chalayan and Les Hommes have participated in the t-shirt project, each one interpreting logo with their own personal touch.
2012 is the year of Umit Benan, whose eclectic approach creates a singular design vision. The t-shirt, characterized by a classic “boyfriend” style, features an all over-print of the geometric pictogram logo of in black against a grey background. The front is fully dedicated to’s icon and the back is signed with the designer’s logo. The tag inside of the t-shirt is also personalized with the signature of the project: “Umit Benan for”.
Drawing from his international background, Umit Benan’s creative vision takes its cue from the beautiful details of everyday life. His design objectives are based on iconic looks created by wearable fabrics and impeccable fit: “The starting point was to follow the brief very literally by incorporating’s logo on a simple t-shirt; we wanted to avoid any references to 90’s logo mania, and create quite an abstract print where the logo is not instantly recognizable”, said Umit Benan.
Starting from today, May 8th, offers the limited edition t-shirts as a gift to customers to purchase on the online boutique.


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