Y-3 TO RELEASE ONLINE STORE NOW LOCALIZED IN RUSSIA - POWERED BY YOOX GROUP
Starting from today, May 31st , Y-3 is available with its Russian version. The new version is the 8th localized language for the Online Store besides American and British English, French, German, Japanese, Italian and Chinese.
With the new release, Y-3 launches its Russian version dedicated to all customers in the country. Russian-based customers can explore and purchase the fully ranged Y-3 collection including men's and women's apparel, footwear, accessories.
The Y-3 Spring/Summer 2012 collection is distributed at Y-3store.com. London is calling and Y-3 is answering, in honor of the host city’s upcoming 2012 Summer Olympic games. Y-3’s collection takes a tour of British style and Olympic sport, all in the essence of Yohji Yamamoto, the label’s designer. Offering sport as a theme, Y-3 presents unique takes on Olympic style, filtered through the street aesthetic of Londontown. This means clever renditions of classic English checks, graphic Mod-era prints, rough-and-tumble workwear, and the Union Jack.
‘Since 2004, Y-3 has expanded its retail business across Asia, Europe, the Middle East and the US. With Y-3 being available online we commit to offering impeccable quality at the highest service to our global clientele.’
Hermann Deininger, CMO adidas
Already serving Russia, Y-3store.com offers a customized experience to customers with tailored editorial content in the Russian language. Russian customers will also benefit from mother-tongue speaking customer care via e-mail, reliable delivery through a tailor-made shipping system using the EMS Russian Post as well as safe payments via credit/debit cards.
Y-3store.com is “Powered by YOOX Group”, the global internet retail partner for the leading fashion & design brands. YOOX Group offers a complete solution to Y-3store.com including the ideation and implementation of the creative concept, a customized technological platform, innovative interface design, global logistics, excellent customer care, international web marketing and a thorough know-how of e-tailing.
adidas and Yohji Yamamoto pioneered the fusion of sport and style in 2001 with their initial collaboration of exclusive footwear styles designed by adidas for Yohji Yamamoto's signature line. Subsequently Y-3 launched in October 2002 with the Spring/Summer 2003 season in Paris. The online store opening will mark ten years of this successful partnership.