Agatha Ruiz de la Prada for yoox.com
The colorful creativity of Spanish fashion legend Agatha Ruiz de la Prada joins forces with yoox.com - the leading virtual store for multi-brand fashion and design in the world. The result ? A Unique collection of handmade headbands and fascinators available from mid June 2012, exclusively on yoox.com.
Made up of 33 one-off pieces, the AGATHA RUIZ DE LA PRADA for yoox.com collection is 100% handmade by the expert seamstresses in the designer’s Madrid atelier.
Mixing old-world glamour and elements of surrealism, Agatha Ruiz De La Prada adds her own unique creative vision to the mix, using the decorative the elements which have made the Agatha Ruiz De La Prada style famous: hearts, flowers, cupcakes, playing cards and even a fried egg!
"I’ve been a huge fan of yoox.com and its founder Federico Marchetti for years, and I didn’t want to miss out on the chance to be a part of it! With this collection of headbands, created exclusively for yoox.com, a limited edition of fun and colorful creations, the Agatha Ruiz de la Prada style will navigate in internet to reach the homes of their new owners in more than 100 countries around the world.” - states Agatha Ruiz de la Prada.
Agatha Ruiz De La Prada and yoox.com invite you to take back the fascinator from the realm of stuffy, formal events and occasions and wear them any time – eccentric everyday elegance, not just for a day at the races but also for an afternoon at the supermarket?