ECO-GLAMOUR AND SUSTAINABLE STYLE ON YOOX.COM
YOOXYGEN, yoox.com‟s eco-friendly initiative, warms up the chillier months with the launch of the Fall Winter 2012 selection on Livia Firth’s ECO-AGE shop-in-shop.
Following the success of the Spring Summer selection, socially responsible fashion-savvy shoppers in over 100 countries will have the chance to purchase the best and latest eco-fashion creations as chosen by Livia Firth especially for YOOXYGEN.
Doing good has never looked so good – for Autumn Winter 2012 ECO-AGE brings together brands from around the world, including fashion-forward daywear by Valentine Gauthier, Magenta and Kami Organic; red-carpet-ready style from Giulia Rien a Mettre and Beulah seasonal outerwear by Raffauf and Henrietta Ludgate, eco-shoes by Cociclo, Isle Jacobsen and Beyond Skin, alongside accessories and jewelry by Sofia Retro Bazaar, Carmina Campus and Joanna Cave.
Exceptional ethical and eco-friendly looks for every possible occasion – each piece chosen personally by Livia Firth - the discerning doyenne of eco-style.
The Autumn Winter launch also witnesses the launch of the new brand “Livia Firth Design” (LFD) an exciting capsule collection of 5 pieces available exclusively on yoox.com in the ECO-AGE shop-in-shop. Designed by Livia herself, the collection offers earth-loving fashionistas a small but perfectly formed selection of pieces characterized by a sense of contemporary elegance and femininity. Manufactured in collaboration with some of the world‟s leading certified eco-manufacturers, the LFD collection features the perfect Little Black Dress in organic wool with a vegetable tanned leather „obi‟ belt, an oversize, ethically produced Pashmina scarf featuring a hand-embroidered butterfly motif, two styles of woolen ‘Cloche’ hat and the ‘Butterfly’ necklace, hand crafted and finished using recycled metals.
Livia says of the LFD collection “After working for so long with some of the most exciting ethical designers, it was a natural progression for me to collaborate with them, creating pieces which I felt were missing from my wardrobe! A few limited edition pieces which will last forever and will hopefully bring a sense of warmth and a smile in your daily life”.
The LFD collection is already available together with the complete ECO-AGE FW collection on the dedicated section on yoox.com.